The Agency Collective | B Corp Certified on LinkedIn: #advertising #digitalmarketing #agencynews #marketingnews #advertisingnews (2024)

🚨 Next Week's Big Reveal! 🚨 Behind the scenes, we've been working on something really BIG and transformative for The AC:Next week we'll be unveiling our elite team of agency Growth Experts! 🚀💥They’ll be at the forefront of our AC Growth Programme—a brand-new offering brimming with masterclasses, exclusive events, peer support, and mentorship from some of the biggest names in the agency world. 🌟What's the catch? The Growth Programme is exclusively for AC members, so if you want in, you best book a call with Jacob Edwards 🔥😎https://lnkd.in/gkM4RwpiBe there, or be square. *dramatic mic drop*

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📖 The Definitive Guide to Successfully Scaling Your Agency - free downloadWhether you’re a boutique agency looking to expand your service offerings, or a mid-sized firm aiming to increase your market share, our new guide will help you navigate the complexities of scaling. From strategic planning to operational efficiency, we will cover every aspect to ensure your scaling journey is smooth and successful.In this guide, we will explore these requirements in detail, providing you with actionable insights and practical strategies. Whether you are looking to increase your operational capacity, diversify your services, or expand your market reach, our guide is your roadmap to successful scaling.Download the guide here: https://hubs.la/Q02HpsnM0If you're an Agency Collective member, the guide is available in the Hub!

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Are you ensuring the happiness of your team? If not, it might be costing you more than you realise.Statistician and Friday Pulse founder, Nic Marks, joined us this week to demonstrate why happy teams are integral to long-term business success!How could a happy team benefit your business?👋 Reduced recruitment costs. Happy employees stay nearly twice as long as indifferent employees.📈 Increased sales. Happy employees close 5.6% more deals than indifferent employees.😁 Less time off. Happy employees are three times less likely to burn out than indifferent employees.So, how do you determine if your team are happy? Well, that's what Friday Pulse are for!#EmployeeWellbeing #BusinessSuccess #EmployeeRetention #BurnoutPrevention #TheAgencyCollective--Want to attend any of our future webinars? Sign up with the link below: 👇https://lnkd.in/dG_qqAm

🌟 Member Spotlight: Meet the fantastic Lloyd Morgan, founder of video production agency Rockadove.Rockadove works with ambitious businesses and brands that are looking to get results from video. Though video production is their standard, they incorporate full strategic and creative consultancy to maximise return and video engagement.🪨🕊️ Tell us about your agency, what’s the story?"Video is misunderstood; from being an ambitious marketing tool 15 years ago, it's now bundled into a category of "content", with businesses and brands confused by the difference between user-generated video and professionally produced commercial video. We try and demystify this and show the value across the board, where and how to use what!"🪩 Why did you join The AC, and what do you like about it?"I've been a member for maybe 8+ years. I loved how open and honest other agency owners were at events. Had some really influential and frank discussions, as well as some great nights out."📈 If you were to give some advice to an agency owner just starting out what would it be?"Find what you are good at and niche down. Make fantastic work that will attract the clients you want to work with moving forward."⭐️ What is your North Star?"We love making cool sh*t!" (An incredible answer)If you'd like to join this amazing group and bogey with Lloyd (who wouldn't), get in touch with Jacob 🕺

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At the AC, we offer a twist on the old saying:"It's not what you know, it's who you know—𝗮𝗻𝗱 𝗶𝗳 𝘁𝗵𝗲𝘆 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂."The agency sector has exploded in the past decade, intensifying competition. Clients now face thousands of options when searching for agencies, so referrals remain crucial for new businesses because they're faster than sifting through endless search results.However, you can't be referred if you're not known (and liked!). Agencies that network effectivelybuild long-term relationships and consistently show up; attract better clients, retain them longer, and spend less time on new business.Networking will be the most effective lead-generation method in 2024. So, leave the office, attend your local networking event, and be the nicest person in the room. It's a long game, but you'll be amazed at the results.Interested in our networking events? Sign up below 👇https://lnkd.in/dG_qqAm#AgencyLife #Networking #NewBusiness #LeadGeneration #CreativeAgency #DigitalAgency #MarketingAgency #Advertising #Marketing

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📖 The Ultimate Guide to Agency Operations - free downloadFrom project management and client communications to financial oversight and human resources, well-managed operations are the backbone that support every successful campaign and satisfied client.Operations help to mitigate risk, enhance productivity and foster a collaborative environment where team members can thrive. By minimising operational bottlenecks and optimising workflows, agencies can focus more on delivering value to their clients, fostering long-term relationships, and driving sustainable growth.This comprehensive guide is specifically crafted for you, to streamline operations, enhance efficiency and boost profitability. What we cover:🔄 How to systemise your agency (this will save you hours!)🛠 The best project management tools for agencies🧠 Productivity hacks for you and your team🤝 Best practices for client communication👨🏫 Leadership operations👥 Fostering a positive team culture in your agencyDownload the guide: https://hubs.la/Q02GxfrD0If you're an Agency Collective member, the guide is available in the Hub!

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Events... in summer?!?! Look, we won't judge if you join from a beach with a piña colada .☀️🍹📣 Tues 30 July - New Business Clinic: Build Audience, Authority, and Opportunity with Oliver Duffy-Lee from Authority Agency👩💻 Thur 1 Aug - Female Founders🚀 Thur 8 Aug - How Defining Your Organisations Accountability Chart Helps Create Rocket Fuel for Your Business with Paul Trilk from Success Local Limited ☕️ Fri 9 Aug - Community Cuppa with the AC Team 🎙️ Weds 21 Aug - Marketing Clinic: What to Say When Your Clients Ask You About Podcasting with Mark Steadman☕️ Fri 23 Aug - Community Cuppa with the AC TeamInterested in attending any of these events? Sign up below for free! 👇 Or chat to Jacob Edwards ☺️https://lnkd.in/dG_qqAm #CreativeAgency #DigitalAgency #MarketingAgency #LeadGeneration #AgencyGrowth #BusinessScaling #NewBusiness

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Clients can make or break your business, so managing client relationships effectively is crucial! Here's our top tips:✅ Nail Your Onboarding:- Gather detailed information about the business, audience, and objectives.- Develop a welcome package with clear project details and steps.- In your kickoff call, outline goals, timelines, and introduce the relevant team members.📊 Manage Expectations:- Under-promise and over-deliver to exceed expectations.- Provide regular updates through scheduled check-ins.- Share your project plans, timelines, and responsibilities document.💬 Clear Communication:- Send regular reports on current tasks against KPIs.- Ask for and act on client feedback to continually improve.- Respond quickly to problems and communicate resolutions.🔄 Long-Term Retention:- Tailor communication to the client’s working style.- Proactively recommend improvements to ease the client’s workload.- Deliver high-quality work on time and be transparent about challenges or delays.Interested in reading the full guide? Download our Agency Operations Guide here 👇 https://lnkd.in/eT936EYw#AgencyGrowth #BusinessScaling #ClientRetention #BusinessTips #ClientCommunication #AgencyLife #MarketingAgency #AdvertisingAgency

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At Tuesday's 'The Latest in AI Roundtable', we had a fascinating conversation about AI's future role in agencies, the ways we are already utilising AI to maximise efficiency, and if AI's popularity will be a net negative or net positive to human existence. 🤖Only time will tell, but where do you sit in the AI debate? Comment below! 👇#ai #marketing #advertising #automation #marketingagency #advetisingagency

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