9 Pre-Event Survey Questions You Should Be Asking Attendees (2023)

Building a successful event involves getting into the minds of your target audience. Surveys are a time-tested way to find out what they’re thinking. A good survey can open a treasure trove of information, but a bad survey is a waste of everyone’s time. Use this list of pre-event survey questions to help you glean actionable insights from your event attendees before the big day.

Why Send Out a Pre-Event Survey?

There are several solid reasons to start asking for event feedback well before one starts. In the event planning stages, there’s a lot of useful info to be gained from potential attendees.

To put on a successful event, you need to understand your audience and know what they want. There’s one foolproof way to find out what your audience wants: Ask them. For instance, when devising event plans, you could assume you know how many people will show up or how many want to see a particular speaker or celebrity. You might be right—but you could also be wrong! Asking questions is a far better way of gauging interest than guesswork. This holds true for every aspect of your event.

Asking questions now can even help you plan events in the future. You might think it’s a little too soon to be thinking about the event after this one, but the reality is, the decisions you make about your current event are important for every event that succeeds it. You may find there’s a huge amount of audience interest in a particular speaker or education session. Maybe it’s too late to add extra sessions at this conference, but now you have a heads-up on what would be popular at the next one.

Finally, there’s the question of engagement. An engaged audience is one that goes beyond just show up. People participate more fully when they’re actively engaged. Asking questions shows your audience that you’re interested in what they think. That helps them feel more valued and more engaged with your brand and your event.

Key Types of Event Survey Questions

Survey questions come in three main categories. Each type of question is useful for generating particular information. When you’re drafting a pre-event survey, you need to know what information you’re looking for, as this determines the kinds of questions you ask.

The three categories of survey questions are:

  • Binary – The simplest kinds of questions have yes/no answers, or they ask participants to mark off checkboxes to indicate their answers. Binary questions don’t generate detailed information, but they’re useful for getting basic information, such as demographics.
  • Quantitative – These questions are number-driven, meaning they ask for quantifiable information; for example, multiple choice questions or questions where you ask an attendee to rate a specific attribute.
  • Qualitative – These are open-ended questions that encourage participants to provide more detailed information. Qualitative questions almost always provide useful insights. The trick is getting people motivated to spend time answering them.

Note that because qualitative questions are the most time-consuming for people to answer, they’re usually the ones with the lowest response rate. If you’re sending out a survey, balance it by using mainly binary and quantitative questions, with a small number of qualitative ones.

9 Pre-Event Survey Questions You Should Be Asking Attendees (1)

How to Circulate Survey Questions

Apart from the questions themselves, one of the most important considerations is how to get them out to people. There are several ways to do this, and certain kinds of questions are best disseminated in particular ways. This means you may end up with several mini surveys rather than one large survey.

Some ways to disseminate conference survey questions include:

  • As a poll on your website or on social media – This is best for binary or multi-choice quantitative questions. Note that not everyone will see these questions, and the incentive for answering is low.
  • During the registration process – This method is best for any question you need every attendee to answer. Questions about special accommodations attendees may need are in this category.
  • After registration, on a post-registration confirmation screen or on a survey platform – This works for any and all questions, excluding mandatory questions you include during registration.

If you decide to send surveys after registration, make it easy for people to respond. Use a simple template that’s easy to use and understand, with just a handful of questions. Try to limit the qualitative questions to just two or three. You’ll get a better response rate with a quick, simple survey rather than one that’s long and requires a lot of writing.

Pro Tip: If you send out a full survey, consider offering a small perk for people who respond, which they can obtain at your event. Some special swag or drink voucher are great ideas!

What Questions Should You Ask on a Survey Before Your Event?

1. How did you hear about this event? (Quantitative)

  • A multiple-choice question with four to five options, including word-of-mouth as well as your major marketing channels
  • Best used for trade shows, public events, and other events where your marketing efforts have spanned multiple channels
  • Add to your registration form or include in a post-registration survey.

In terms of pre-event survey questions, this is one of the most important because it gives insight into which marketing channels are most effective. It also reveals which channels are under-performing. Along with other contextual information, this can help you determine if you need to change up your event marketing efforts.

2. Why did you choose this event? (Qualitative)

  • Include as a multiple-choice question and/or an optional comment field.
  • Best for large events where there’s a significant time delay between registration and attendance, like annual trade shows and conferences
  • Add to a post-registration survey or purchase confirmation page.

Include options such as speakers, classes, sponsors, location, and others. Don’t forget things like recommendations and word of mouth too. Adding an optional comment field ensures that people can write in their own reasons if they have more to add.

3. Have you attended this event before? (Binary)

  • Include as a yes/no question.
  • May apply to corporate events as well as any non-corporate event that occurs on a periodic basis
  • Include as an optional question on registration forms or in a post-registration survey.

This question helps you determine who your regulars are—those attendees who show up at every event. Loyal attendees are proof that your event is ticking the right boxes for your target demographic. The more repeat attendees you have, the better your event looks to sponsors and stakeholders.

4. What’s your preferred social media platform? (Quantitative)

  • Multiple-choice question that allows the respondent to select as many options as apply
  • Can apply to any corporate or non-corporate event
  • Include on registration forms, on the post-purchase confirmation page, or in a post-registration survey.

It’s always useful to know which marketing channels get the most attention. The answer to this survey question can inform where your event marketing team should spend their time and dollars online. Whichever platforms you end up using, make sure to create event-specific hashtags to help people find you online.

5. Which speakers/classes/events are you most interested in? (Quantitative)

  • Provide a list that allows respondents to choose up to 30% of the available options. Add a separate question for each category of events. Don’t force people to choose between speakers and classes, for instance, especially if you have a lot of both.
  • Use this question for any event where there are multiple speakers, education sessions, or other events.
  • There’s no need to wait until registration to ask this question: Once speakers and other events are finalized, you can start generating interest by posing the query on social media.

As you get more information about what people are most interested in, you can adjust your event accordingly. For instance, if you have a huge amount of attention for a particular speaker you may decide to shift their session to a larger space, add extra seating, or arrange for the session to be filmed.

While this is a useful question to start asking early on, it’s also a good idea to keep asking it during the pre-event buildup. You could include it on the purchase confirmation page or in a post-registration survey.

6. Do you have special needs, restrictions, or requirements of which we should be aware? (Qualitative)

  • Mandatory yes/no question with multiple-choice options, plus a comment box so respondents can elaborate if necessary
  • Essential for most events, including corporate, industry, and public events
  • Include this as a question during event registration, so every attendee answers it. The sooner you get information about what accommodations are needed, the better.

This question helps ensure your event can be attended by anyone and that everyone enjoys their event experience, so it’s important to ask well in advance. Make sure your multi-choice options cover as many aspects as possible, including mobility, hearing/sight aid, and others. Adding a comment box allows attendees to add options that may not have been included.

7. Do you have dietary restrictions of which we should be aware? (Qualitative)

  • Include as a mandatory multiple-choice question with a comment box.
  • Essential for any event where food (even snacks or hors d’oeuvres) is served to attendees
  • Include this question as part of the registration process.

Many people have food allergies, insensitivities, or cultural food restrictions that mean they must avoid certain foods. If you’re serving food, this question helps you plan for food choices that everyone can enjoy. At the event, make sure allergen and other essential food information (e.g. kosher or halal food) is clearly displayed.

8. Do you plan to stay at a preferred hotel? (Binary)

  • Mandatory yes/no question
  • Include this question for events to which people travel, such as national and international trade shows or conferences, or if your event is partnering with local hotels.
  • Make this question part of the registration process.

This question helps the hotels with which you’re partnering plan their booking schedules. It’s also useful as a reminder to registrants that they have the option to choose a partner hotel. If there are perks associated with the choice, display that information prominently.

9. Is any event information confusing or hard to find? (Qualitative)

  • Optional yes/no question, with a comment box
  • Appropriate for any event, especially new events, or any event that has undergone a substantial change since the last one
  • Include at the end of the registration process, e.g. on the post-registration confirmation page.

The information you provide on your website should be clear and easy to find. Asking this question helps you understand if any improvements are needed.

9 Pre-Event Survey Questions You Should Be Asking Attendees (2)

Ask the Right Questions to Get the Information You Need

The success of your event depends on knowing as much as possible about those who choose to attend. This is true at all stages of the process, including before the event starts! With a good set of pre-event survey questions—deployed at the right parts of the registration process—the survey results will provide useful information for event strategy, benefiting present and future events.

9 Pre-Event Survey Questions You Should Be Asking Attendees (3)


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What is pre-event survey? ›


Understanding how people want to attend (in person or virtually) provides feedback on a host of issues and lets you make concrete plans. Even if you decide to use a hybrid event, giving people the choice to attend in person or virtually, what you learn informs decision-making.

What should be included in an event survey? ›

First and foremost, it's important to ask attendees about their overall satisfaction with an event. You can also ask participants to rate specific things including the venue, date, speakers, vendors, catering, quality of sessions, amount of sessions, and more.

Which is the first question that needs to be asked before holding an event? ›

What type of event is this? The first question to ask is about the nature of the event, as all subsequent event planning questions will be determined by this answer.

What are 5 possible questions you ask to your clients before planning an event for them? ›

The big picture of what info the clients have already decided on and what they still need help with.
  • What type of event are you planning? ...
  • When and where would you like the event to be held? ...
  • How long would you like the event to run? ...
  • Why are you planning this event? ...
  • What is your total budget or your budget per person?

What are some good pre course survey questions? ›

Developing a Pre-Course Survey
  • What do you want to get out of this course?
  • What would you like me to know about you and the circumstances under which you are learning this semester?
  • What should I know about you that would help me help you learn better?
  • Where do you do your work?

What are the 7 elements of event planning? ›

Event management has 7 key elements: event infrastructure, audience, attendees, organizers, venue, and media. Your event software should be able to manage all of these elements.

What are the pre survey activities? ›

4 Pre-Survey Steps to Make the Most of Your Survey Analysis...
  • Gathering feedback.
  • Learning more about your target audience.
  • Opening avenues of communication.
  • Tracking company performance.
  • Collecting market research.

What are the 5 P's of event management? ›

To do that, event planners should focus on the five Ps: Plan, Partner, Place, Practice, Permission.

What are the 5 W's of event planning? ›

The 5 Ws of Events: The quick guide to planning for a successful...
  • Who– Who is your target audience? ...
  • What– What is the main take away for this event? ...
  • When– When will this event take place? ...
  • Where– Where is your event going to take place? ...
  • Why– Everything you do for your event will have a purpose.

What are the 6 A's in event planning? ›

To create perfection every time, consider the following six critical dimensions, or layers, of the event experience: anticipation, arrival, atmosphere, appetite, activity, and amenities. Creating anticipation for an event encompasses marketing and communication issues.

Which 5 should be the most important factors you will consider in staging the event? ›

5 things to consider when organising an event
  • Timings. When writing your event brief you need to include all details relevant to the event. ...
  • Attendance. Your event brief will outline who your event's target audience is. ...
  • Venue and entertainment. ...
  • Budget. ...
  • Evaluation. ...
  • Good luck!
4 Aug 2017

What are the most common event planner questions asked? ›

  • How do you stay organized and prioritize tasks? ...
  • Tell me about a time when you had to deal with a last-minute change when planning an event. ...
  • What's your experience with social media? ...
  • Where do you see yourself in five years? ...
  • How do you stay on budget for an event? ...
  • How do you stay aware of industry trends?

How do you engage people before an event? ›

Strategies to boost pre-event engagement
  1. Maximize event communications. Make it easy for attendees and potential attendees to communicate with the event planning team. ...
  2. Prepare for and market event registration. ...
  3. Utilize social media. ...
  4. Coordinate a countdown. ...
  5. Listen to your audience.

How do you hype before an event? ›

Strategies for building hype
  1. Post the event schedule. First, post the event schedule—if you can. ...
  2. Ask what people want to see. ...
  3. Include sneak previews. ...
  4. Tease some reveals in the future. ...
  5. Offer giveaways. ...
  6. Use a countdown as a reminder. ...
  7. Start conversations.
16 Jan 2019

What first top 5 questions will you ask your client for starting project development? ›

We put together a list of 10 Questions to ask before starting a new project:
  • What are the objectives/goals of this project? ...
  • Who are the key stakeholders? ...
  • What defines success for the project? ...
  • What are the key milestones? ...
  • What are the biggest obstacles to getting the project done?
20 Apr 2020

What are good questions to ask a client after a project? ›

12 Questions To Ask Your Clients Before and After a Project
  • What Does Your Organization Do and How Do You Do It? ...
  • What are your five biggest challenges? ...
  • What are your five biggest opportunities? ...
  • What keeps you up at night? ...
  • What is Your Typical Customer Like? ...
  • What Is Your Target Audience?
16 Feb 2013

What questions would you ask to determine clients needs? ›

8 Powerful Sales Questions to Ask a Client to Determine Their...
  • What Topic Do You Want to Discuss? ...
  • What Made You To Consider Our Products? ...
  • What's Your Next Cause of Action? ...
  • What Are Your Goals? ...
  • What's Your Current Situation? ...
  • What Factors Do You Consider When Making A Purchase Decision?
6 Feb 2020

What are 8 pre survey activities? ›

8 Steps to Designing an Ideal Survey
  • Set your goals. Defining the purpose of your survey in clear, unambiguous terms is absolutely vital. ...
  • Narrow down on your target population. ...
  • Structure the survey. ...
  • Select the mode of your survey. ...
  • Choose the right question type. ...
  • Formulate the questions. ...
  • Introduce the survey. ...
  • Take the field.
20 Mar 2015

What are the eight pre survey activities? ›

  • Step 1: Identify Your Research Goal. Every successful survey has a purpose. ...
  • Step 2: Define Your Survey Audience. ...
  • Step 3: Come up with Preliminary Questions. ...
  • Step 4: Design Your Questionnaire. ...
  • Step 5: Distribute Your Survey. ...
  • Step 6: Organize Survey Responses. ...
  • Analyze and Present Survey Results. ...
  • Step 8: Take Action.

What are the 5 types of survey questions? ›

Guide to the Five Types of Survey Questions
  • Open-Ended Questions.
  • Multiple Choice Questions.
  • Ordinal Scale Questions.
  • Interval Scale Questions.
  • Ratio Scale Questions.
12 Jun 2022

What are the 8 core competencies of events management services? ›

For Core Competencies, namely, a) Event planning services, it includes: 1) Planning and developing event proposal or bidding, 2) Developing an event concept, 3) Developing an event program, 4) Selecting event venue and site, 5) Developing and updating event industry knowledge, b) On-site event management services, it ...

What are the 7 steps to conduct a survey? ›

7 Steps to Create a Community Feedback Survey
  • Set your objectives.
  • Write your survey questions (the right way)
  • Test internally and then on a pilot group.
  • Deploy the survey to members.
  • Collect responses.
  • Analyze the responses.
  • Act on the results.
8 Oct 2014

What are the 4 common examples of survey types? ›

Types of surveys
  • Online surveys: One of the most popular types is an online survey. ...
  • Paper surveys: As the name suggests, this survey uses the traditional paper and pencil approach. ...
  • Telephonic Surveys: Researchers conduct these over telephones. ...
  • One-to-One interviews:

What are the 12 steps in survey process? ›

12 Steps For A Successful Survey
  1. Investigate past survey experience. ...
  2. Clarify the purpose. ...
  3. Consult and involve stakeholders. ...
  4. Communicate widely and frequently. ...
  5. Make the survey easy to access and complete. ...
  6. Create a buzz. ...
  7. Feedback results as soon as possible. ...
  8. Ask questions to better understand issues.

What are the three 3 key phases in event evaluation? ›

The basic event evaluation process involves three steps: Establishing tangible objectives and incorporating sensitivity in evaluation. Measuring the performance before, during and after the event. Correcting deviations from plans.

What are the 4 categories of events? ›

So what event ideas are there? From virtual and corporate to fundraisers and festivals, here's the lowdown on the most common categories.
Corporate events
  • Seminars. ...
  • Conferences. ...
  • Trade shows. ...
  • Workshops.
1 Jul 2022

What are the 3 main types of events? ›

What are the classifications of event types? Event types can be separated into corporate, private, or charity. Corporate events focus on businesses and customers, whereas private events are more recreational and charity events are for philanthropy.

What are the three P's that event managers should aim to satisfy? ›

But how many of us know that event management has its 4Ps as well – Planning, Promotion, Preparation, Performance… all the ingredients that an event manager requires to make events successful.

What are the 3 important components of events planning? ›

Key Elements of Event Planning
  • Event: First, you must have an event of some sort to plan, of course. ...
  • Budget: Estimate all your event costs and create a budget. ...
  • Venue: The event has to take place somewhere, and that involves logistics management, food and beverages as well as the décor.
4 May 2021

What are the 5 C's in event management define them giving suitable examples? ›

These are Concept, Coordination, Control, Culmination and Closeout.

What are 8 types of events? ›

There are many types of events!
  • A speaker session (a guest speaker presentation, panel discussion, etc.)
  • Networking sessions.
  • Conferences.
  • A seminar or half-day event.
  • Workshops and classes.
  • VIP experiences.
  • Sponsorships.
  • Trade shows and expos.
17 May 2018

What is an event checklist? ›

The key aspects of an event checklist are the essential components of your event so get those squared away first: date, location, type of event, goals, and budget. Once those are in place, the rest of the details can be built to accommodate the major components.

What are the 3cs in event management? ›

To compete for people's time and attention, events must provide clear takeaways—and help guests interact and engage with each other.

What are the 5 basic elements that an event manager must plan for Most importantly? ›

The five essential elements of event planning
  • Know what you want to achieve. It's important that you know exactly what outcomes you want from your event. ...
  • Make an event plan. ...
  • Look for funding or sponsorship. ...
  • Advertise and communicate. ...
  • Manage and follow up.
23 Mar 2018

What are the 7 key elements of event management Mcq? ›

7 Key Elements of Event Management-Explained!
  • Event Infrastructure. As the name indicates, event infrastructure includes those essential elements without which there cannot be any event. ...
  • Core Concept. ...
  • Core People. ...
  • Core Talent. ...
  • Core Structure. ...
  • Target Audience. ...
  • Clients.

Why it is important to make a checklist before an event? ›

A checklist will allow you to enjoy your event

You'll be able to enjoy your event without having to worry if you mistakenly forgot to take care of something. Your event will run smoothly and the attendees will be able to have a great time because everything will be taken care of.

What is a pre event checklist? ›

The best way to approach planning is with a detailed pre-event checklist. The tasks below outline crucial elements of the planning process such as budgeting, sourcing equipment, advertising, and everything in between which needs to happen well in advance of the date of your event.

What should I ask my client for an event? ›

5 Event Planning Questions to Ask Potential Clients
  • What Is the Projected Date and Location for Your Event?
  • How Many Guests Are Attending?
  • What Is Your Budget per Person?
  • What Are Three Must-Have Elements for Your Event?
  • What Are Three Things You Don't Want at Your Event?
25 Jun 2019

What should I ask for an event space? ›

Questions to Ask
  • Do you have availability on my ideal date(s)? ...
  • How many people can you accommodate? ...
  • Do you provide food? ...
  • What services do you provide? ...
  • During what hours will we have access to a space? ...
  • Will the space be open to the public? ...
  • What type of expectations or regulations are there regarding noise?
10 Aug 2020

How do you attract crowds to an event? ›

8 Tips to Draw Bigger Crowds at Your Next Event
  1. Target the Audience You Want. Keep your target audience in mind when promoting your event. ...
  2. Reach Them Where They Are. ...
  3. Communicate the Benefit. ...
  4. Plan an Action Campaign. ...
  5. Encourage Early Birds. ...
  6. Use Social Media. ...
  7. Create FOMO. ...
  8. Leverage Influencers.
19 Jul 2017

How do you impress the audience of an event? ›

Share a personal experience. Relate to a recent event. Piggyback on a previous speaker's remark or theme. Point out something important about the audience or the current setting.

How do you engage the audience before a presentation? ›

Ask a Series of “Raise Your Hand If…” Questions

The first simple thing to try is to ask your audience a series of questions. Each question should demand a gradually-more-difficult response throughout your presentation.

What are the seven stages of event preparation? ›

Planning an Event? Don't Forget These 7 Steps
  • 1) Visualise the event.
  • 2) Draw up a budget.
  • 3) Develop a timeline.
  • 4) Put the plan into action.
  • 5) Double-check the project plan.
  • 7) Evaluate the event.
30 Mar 2015

What are the pre event preparation activities? ›

Pre-Event Checklist
  • Tailor an Event Management Template.
  • Establish your Event's Essentials/Goals.
  • Give Event Budgeting the Due Time.
  • Design the Event.
  • What should be the Event's overall look?
  • Provide Exceptional Guest Experience.
  • Promote your Event.
  • Take Care of the Guests' Comfort.
7 Jul 2021

How do you tease an upcoming event? ›

Utilize the power of social media to get your attendees to market your event for you.
  1. Run Teaser Campaigns. ...
  2. Build Up the Hype with an Awesome Blog Post. ...
  3. Buzz Away with Social Media. ...
  4. Interact with Your Audience. ...
  5. Make Good Use of Video. ...
  6. Put in a Word on Podcasts. ...
  7. Don't Overlook Good Old Email Marketing.
27 Aug 2019

What are some interesting survey questions? ›

Fun surveys to do with your friends—examples of funny survey questions for friends
  • What's the best present you ever received?
  • If you could have only three things on your life bucket list, what would they be?
  • What's a bad habit you're trying to break?
  • What's your favorite karaoke song?
16 Mar 2022

How do you gather feedback after an event? ›

Event Feedback: 5 Simple Ways to Gather Data After Your Event
  1. Examine Your Registration Forms. If you haven't already, comb through your event registrations to uncover hidden insights. ...
  2. Distribute Surveys to Your Attendees. ...
  3. Monitor Your Event on Social Media. ...
  4. Track Your Guests' Activity. ...
  5. Talk to Your Guests.

How do you ask for feedback after an event? ›

Making the Most of Attendee Feedback
  1. How was the experience overall?
  2. How relevant was the agenda?
  3. How would you rate the speakers?
  4. Was the venue accessible?
  5. How were the food and beverage options?
  6. What could we have done better?
  7. How was your check-in experience?
  8. What was your favorite part of the day?

What should I consider after an event? ›

  • 10 things you can do right now. Let's have a look at how you can follow up after your event is finished.
  • Thank everyone involved. ...
  • Have a post-event review. ...
  • Ask for feedback. ...
  • Follow up on social media. ...
  • Collect marketing & media material. ...
  • Create a highlight reel. ...
  • Arrange an after-party.

What are the 6 types of survey questions? ›

6 main types of survey questions
  • Open-ended questions.
  • Closed-ended questions.
  • Nominal questions.
  • Likert scale questions.
  • Rating scale (or ordinal) questions.
  • 'Yes' or 'no' questions.
17 Aug 2022

What are the most powerful questions? ›

Powerful Questions That Will Change Your Life Forever
  • What's the one thing you really want to do but have never done? ...
  • What are your fundamental life values? ...
  • What would you do if money wasn't an object? ...
  • If we learn from our mistakes, why are we always so afraid to admit them? ...
  • How are you influencing the world?

How many questions should a post-event survey have? ›

You can also put a survey QR code or link into the event presentations making it incredibly easy to provide feedback. You'll also receive more responses if you keep your survey short at 10 or less questions so people can provide meaningful answers.

What are 3 methods of feedback? ›

The three forms of feedback: appreciation, coaching and evaluation.

What are Likert scale questions? ›

Likert Scale questions are a form of closed question and one of the most widely used tools in researching popular opinion. They use psychometric testing to measure beliefs, attitudes and opinion. The questions use statements and a respondent then indicates how much they agree or disagree with that statement.

What are good questions to ask after a webinar? ›

11 Excellent Questions for Your Post-Webinar Survey
  • What percentage of the information was new to you? ...
  • I can use this session information: ...
  • Would you like to learn more about this topic? ...
  • Please rate the speaker's knowledge of the topic: ...
  • Please rate the speaker's presentation skills:
16 Jun 2020

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