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If you want to stay in business for a while, you have to listen to your customers to know what they want.
Your best shot at getting this information would be sending feedback request emails to your customers so you can conduct a survey!
It’s an excellent email marketing strategy that allows you to understand your customers’ needs. Then, you can offer them a customer experience that meets or even supersedes their expectations.
Even so, conducting a survey isn’t an easy task! Most people are too busy to spare some time to respond to your questionnaires. Therefore, you must find a way to craft and send effective survey emails so you can collect helpful feedback from your mailing list.
If you wonder how to get started, this article provides survey email template examples and best practices to inspire you.
Let’s get into it!
Why Are Email Surveys Effective?
Email surveys have always been a reliable tool for marketers to gather valuable customer insights. You can use them to understand your audience better, personalize your offer, and become more relevant.
Surveys can even help you understand why people unsubscribe from your emails, the kind of content they like, and their preferences.
Here are five reasons why email surveys are so helpful in marketing your business or brand:
- Cost Effective
Sending an email survey barely costs anything when you have an email marketing solution. So, they are a handy market research tool compared with other options.
- Easy to Setup And Analyze
Creating and sending an email survey takes just a few hours without any additional learning curve. You don’t need a clunky analytics dashboard or learn about the features of a third-party service to start sending surveys.
- Non-intrusive and imposing
It’s not an intrusion to ask the customers for their feedback. Customers can respond to your email surveys at their will. In the age of GDPR and privacy, it’s a must.
- Honest Answers From The Customers
Your subscribers are very valuable. They have already subscribed to your email list, shown interest in your products or services, and are keen to hear from you and share their opinions.
6 Survey Email Templates Copy You Can Steal
You will probably have to conduct different surveys, depending on the information you need from your clients. Here are email templates from various brands at certain stages of the customer survey. You’ll notice that they all accomplish different tasks.
Feedback Survey Invitation
Feedback invitation emails are the first emails you send to customers in your survey announcement. In these emails, you insert a link to the study and ask your audience to respond to the questions that typically ask them to leave their feedback on the products and services.
With Sender’s Email Automation it’s a childsplay. Simply set a condition (in this case, purchase) and time when to send a feedback survey email and watch your customers responding!
This email is simple and to the point. It gives the recipients a reason for responding to the survey and tells them how long it will take. It also creates the impression that the customer is the number one beneficiary of the feedback they give.
The approach makes the recipient feel valued and prompts them to participate.
- Always personalize the email by adding the first name;
- Thank the user for their insights beforehand;
- Share how much time it will take to complete the feedback survey;
- Keep it simple and straightforward.
35+ Asking for Customer Feedback Email Subject Lines
How To Ask For Customer Feedback
NPS Survey Email
Source: original Slack email
NPS (Net Promoter Score) email aims at requesting customers to respond to a brief question by rating something on a scale of 0-10. It’s one of the metrics that measure the success of any business. In your NPS survey, you assess your customer to refer new clients to your brand. For example,
Slack uses a friendly and uncomplicated approach to request their customers to rate experience using their platform. As a result, the survey is easy to respond to, and that’s attracting many responses.
- Never create a lengthy questionnaire for an NPS survey email;
- Add a responsive counter or scale to record the user response directly;
- Never ask if they like you. Instead, ask how likely they’re to recommend you to others.
Post Event Survey Email
This survey email by Hotjar is similar to an NPS survey but asks about the user experience at the event. The simple scale, with no other options, ensures that the user is focused on sharing the feedback.
Source: original Hotjar email
After a successful online event, you should send survey emails to assess the satisfaction level of the participants. Try sending a follow-up email with a question(s) like the one above.
If you continuously hold business events, these surveys will help you assess their success.
- Don’t overcomplicate. Just add a satisfaction feedback scorecard;
- Schedule the survey as a follow-up email after the event.
Participation Survey Invitation Email
Source: original Nordstrom Rack email
As you can see, this email calls the recipients to take part in the survey. “Nordstrom,” asks the recipients to provide feedback on their last visit to its store. And the subject line as well as CTA are clear and stand out from the rest of the email content.
It’s, therefore, easy for the reader to pick these essential details and take the necessary action.
- Use bold imagery and colors to grab the reader’s attention;
- Include a loud call-to-action button prompting them to participate in the survey;
- Personalize the email by telling them why you’re reaching out (like they did inform the reader about their last visit).
Research Survey Invitation
In these emails, you ask the recipient to take part in your research by providing specific information.
Source: original 23andMe email
“23andMe” uses a personalized email to request the audience participate in an ongoing survey. Therefore, it gives the recipient freedom to choose the number of questions they can answer. With the clear CTA, the participants can submit their responses with ease.
- Be specific about the survey and make it easy to respond;
- Provide a clear explanation as to why (and how) they should take part in the research;
- Use a persuasive subject line and email copy to drive more responses.
Onboarding Feedback Email
Source: original Groove email
You send these emails to respondents throughout their customer journey. Different stages require specific feedback questions.
For instance, the customer has just signed up for “Groove” in the example above. Therefore, the brand enquires to know the reason for the subscription. With this information, “Groove” can offer services that meet customers’ expectations.
- Greet and appreciate the subscriber for signing up;
- Make the email about the user (and not about yourself);
- Help users onboard by adding educational material (like the video link in the postscript of the above email).
5 Survey Email Template Design Examples
Monica Vinader Survey Email
Source: original Monica Vinader email
The best thing about this email is that it emphasizes its desire to offer customers excellent services. Furthermore, it assures the reader that they will only need a few minutes to fill out the survey. As a result, it gives the recipients a reason to respond to the survey right away.
This customer satisfaction survey email gives the recipients a chance to win a grand prize after responding, enhancing a quick response. In addition, it has provided a functional link for easy access to the survey form.
- Incentivize participation in the survey by offering a freebie, giveaway, or a chance to win something;
- Make it as personal as possible. Add a personal note (and signature) whenever possible;
Toluna Influencers Survey Email
Source: original Toluna email
The brand sends this email reminding the recipient after failing to respond to its “invitation to complete a survey” email. It informs the reader that there is still some time left to reply and that their opinion is important.
It also promises the client 2000 points as a reward for giving feedback. Finally, the email ends with a clear CTA that stands out from the rest of the email content.
- Be upfront about the rewards and the length of the survey;
- Add a clear CTA that stands out from the rest of the email.
Veeam Survey Email
Source: original Veeam email
This feedback survey email is simple and straight to the point. It has color consistency enhancing recognizability by the audience. This email example encourages the recipients’ response by telling them that the questions are simple and won’t take much of their time.
The step-by-step guide of the survey and the clear CTA make it easy for the recipients to participate in the survey.
Additionally, the client receives a gift card code as a reward for answering the survey questions, which increases the audience’s response rate.
- Add step-by-step instructions in a visual format;
- Be clear and tell the benefits in the subject line;
- Don’t forget to add T&C in case you’re adding an incentive.
Agriwebb Survey Email
Source: original AgriWebb email
“Agriwebb” starts its survey email by creating a sense of urgency. It’s so personalized that the reader feels like an essential part of the brand’s community whose voice counts!
Moreover, the email questionnaire is short (only takes 7 minutes to fill) and has a precise CTA, enabling participants to respond within the remaining duration (ten days).
In addition, the review request email provides three convincing reasons why the customer should give feedback and thus boosts the customers’ response rate.
- Remind the subscribers about the deadline in case there’s an urgency;
- Share the value or potential benefits of completing the survey;
- Highlight and hyperlink the survey link (in addition to the CTA).
The Princeton Review Email
Source: original Princeton Review email
The first thing to note in this email is the outstanding CTA contrasting in color with the rest of the email for easy action-taking. It gives enough reason to respond, including an exclusive offer as a motivation.
Also, the “follow us on social media” buttons are clear and enable more customer engagement with the brand on social platforms.
- Use a contrasting color for the CTA button;
- Highlight helpful information by underlining the important points in the email copy;
- Add a statistic or numeric figure to create an air of authenticity around your brand or business.
Did these examples excite you to start using email to reach out to your customers? Creating stunning email campaigns with Sender’s drag-and-drop, no-code email builder is a childsplay. See yourself!
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Survey Email Best Practices
1. Set Your Goal
Choosing an objective is essential in conducting a successful survey. It provides you with the required direction and helps in keeping track of your efforts’ progress.
That way, you can retain the best performing elements of your survey and attend to those requiring improvement. Goal setting enables you to remain focused and enhance a positive survey experience.
2. Pick an Engaging Subject Line
The aim of sending survey invitation emails is to get your recipients to respond to the specific question(s). Hence, you should use a subject line that informs the reader to do precisely that!
You could also include the recipients’ details like name and location in your subject line.Personalizationworks wonders in boosting your emails’ open rate.
Consider also the length of your subject lines to accommodate smartphone users. For this reason, stick to less than 50 characters.
Also read:10 Best Survey Email Subject Lines
3. Keep It Short
When you keep your questionnaire brief and to the point, you increase the chances of your audience giving a response. Avoid exceeding four questions per survey, and the recipients will appreciate your care for their precious time.
4. Include Deadlines
Sending questionnaires with no deadline gives room for procrastination. As a result, your recipient may end up forgetting about your “invitation to fill out a survey” emails.
To curb this problem, create a sense of urgency by adding deadlines in your survey emails to enhance your review strategy. Remember to send reminder emails as the deadline approaches.
5. Consider Time Factor
In email marketing, the time factor is vital! So carefully choose the right time for sending your feedback request email with the relevant objective in mind.
For example, if you want to get reviews on a customer experience, send a survey invitation email within the first few hours after the interaction, when memories are fresh.
Also read:Best Time to Send Emails in 2021: By Email Type
Using Customer Survey Emails to Collect Valuable Feedback from Your Clients
Feedback from customers is crucial to the growth of any business. Positive reviews attract more customers, increasing sales in return.
Negative feedback, on the other hand, is equally important. These negative responses enable you to improve on the mentioned area and thus enhance a better customer experience.
For that reason, you need to ensure that your survey emails effectively accomplish your specific goals. With the examples and best practices provided in this article, you can now craft and send emails with a high open and response rate to your contact list.
How do you ask for a survey via email example? ›
- Make your subject line interesting. To increase the chances of your email being read, create an interesting subject line. ...
- Greet the recipient. ...
- Explain your invite. ...
- Offer an incentive. ...
- Inform recipients of the survey's length. ...
- Thank the recipient. ...
- Send feedback.
- Be human. ...
- Be timely. ...
- Apologize when needed. ...
- Get the necessary information right away. ...
- Create consistency. ...
- Don't take it personally. ...
- Answer all the customer's questions. ...
- Share resources when and where you can.
Hello [name of the customer], Thank you for reaching out. We appreciate your patience, and will be happy to solve this issue for you. I'd gladly respond to any question through email or we can schedule a call for [date] at [time].How do I politely ask for something in an email? ›
- Use a clear, direct subject line. ...
- Greet your reader. ...
- Establish your credibility. ...
- Put the question in the first or second sentence. ...
- Use a call to action to clarify the next steps. ...
- Make your email easy to read. ...
- Give your reader a deadline. ...
- Close the email politely and thoughtfully.
- Lead with the ask. ...
- Establish your credibility. ...
- Make the way forward clear. ...
- If you're asking a question, propose a solution. ...
- Be scannable. ...
- Give them a deadline. ...
- Write your subject lines like headlines. ...
- Edit your messages ruthlessly.
- Use a Clear Email Subject Line.
- Say Who Has Been Asked to Participate.
- Explain the Survey's Purpose.
- Create Urgency With a Deadline.
- Mention Time Needed to Participate.
- Explain Incentives.
- Personalize it. Add a name or something personal that will grab their attention. ...
- Focus on relevance. You need to clearly communicate something that the reader cares about. ...
- Ask a question. People like answering questions. ...
- Offer incentives.
Write an introduction with the assumption that respondents don't know much, if anything, about the topic of your survey. Use simple, clear language to briefly explain the topic and purpose of the survey. Your introduction only needs to be three or four sentences, or a couple of short paragraphs at most.How do you remind people to complete a survey? ›
- Use the right survey reminder subject line. ...
- Be persistent without being annoying. ...
- Remind customers that you value what they have to say. ...
- Personalize the email. ...
- Offer a reward.
- E-mail. ...
- Website. ...
- Phone Technology. ...
- Text Messaging. ...
- Web Chat. ...
- Social Media. ...
- Video Messaging. ...
- Handwritten Notes.
How do you ask the audience to fill out a survey? ›
- Send your survey via email.
- Craft an interesting subject line.
- Appeal to your respondents' motivations.
- Respect their time.
- Use software to create your survey.
I would like to take a moment to introduce myself and my company. My name is [name] and I am a [job title] at [company name]. Our company provides customers with cutting-edge technology for all their email signature needs. At [company name], there are a number of services we can offer, such as [short list of services].How do you write a short email example? ›
- Write your subject line. The first step to writing an email is coming up with a subject line. ...
- Write a quick introduction. At the beginning of the body of your email, write a quick introduction. ...
- State the purpose of the email. ...
- Add brief context. ...
- Conclude your email.
Top free providers include Gmail, Yahoo, Outlook, AOL, Zoho, Mail.Com, and ProtonMail. Email providers that are more secure than the others are ProtonMail, CounterMail, Hushmail, and Tutanota. Some webmail clients that provide paid services include Zoho, Gmail, Hushmail, and ProtonMail.How do you politely ask for something professionally? ›
- “Do you mind…?.”
- “Would you mind…?
- “Could I…?”
- “Would it be ok if…?”
- “Would it be possible…?”
- “Would you be willing to…?”
- Include contact details and the date. ...
- Open with a professional greeting. ...
- State your purpose for writing. ...
- Summarise your reason for writing. ...
- Explain your request in more detail. ...
- Conclude with thanks and a call to action. ...
- Close your letter. ...
- Note any enclosures.
Explain the reason for the request. Give a deadline when possible. Give dates clearly. Make your request polite by starting it with Do you think you could … ? or I would be grateful if you/we/I could … .How do you say ask in a professional way? ›
- “Could/Would you do me a favor?” — ...
- “Could I ask / bother you / trouble you…” — ...
- “Can you give me a hand with this?” — ...
- “Lend me a hand with this, will you?” — ...
- “Could you help me for a second?” — ...
- “Can I ask a favor?” — ...
- “Please, could I ask you for some advice?” —
The polite phrase is 'I would like'...How do you start an email request sample? ›
- Consider your recipient and purpose. ...
- Write a memorable subject line. ...
- Write a greeting. ...
- Introduce yourself and your purpose for writing. ...
- Consider including your benefits. ...
- Add an action step. ...
- Write your closing statement. ...
- Review and revise your email.
How do you say I have some questions in an email? ›
- “Please let me know if you have any questions.”
- “If you have any other problems, just let me know.”
- “If there is anything else you need, please let me know.”
- Use a professional email address.
- Have a simple and clear subject.
- Begin with a positive greeting.
- State the background.
- Provide the purpose in a crux.
- Mention the CTA.
- Add closing remarks.
- Use professional signatures.
- Keep it brief.
- State your goals.
- Clarify if the survey is anonymous.
- Highlight incentives.
- State the survey launch date and deadline.
- Use an email tool with embedded surveys.
- Pick the right time.
- Go online. How to get people to take a survey starts by making it accessible to them.
- Keep your survey short. ...
- Use survey incentives to motivate respondents to take your survey.
- Be clear and direct. ...
- Follow up with respondents.
Posing a question, defining the key term, giving a brief anecdote, using a playful joke or emotional appeal, or pulling out an interesting fact are just a few approaches you can take. Use imagery, details, and sensory information to connect with the reader if you can.How do you write a catchy introduction example? ›
- Keep your first sentence short. ...
- Say something unusual. ...
- Don't repeat the title. ...
- Keep the introduction brief. ...
- Use the word “you” at least once. ...
- Dedicate 1-2 sentences to articulating what the article covers. ...
- Dedicate 1-2 sentences to explaining why the article is important.
- An opening hook to catch the reader's attention.
- Relevant background information that the reader needs to know.
- A thesis statement that presents your main point or argument.
Gentle reminder on the below request
I'm just writing to gently remind you that we have a request for information from you that is overdue. We requested the information about [topic] on [date], and we have yet to receive it. We would appreciate it if you could provide the requested information as soon as possible.
- Choose an appropriate subject line. A solid email subject line is a must. ...
- Greet the recipient. Like a subject line, a salutation is a must when you're sending a polite reminder email. ...
- Start with the niceties. ...
- Get to the point. ...
- Make a specific request. ...
- Wrap it up and sign your name.
The 48 to 72 hours after your initial survey invite are the best time to send reminders. You don't want to send reminders too early—why bother people who might already be willing participants?
What are the 7 ways to communicate effectively with customers? ›
- Build a relationship. Take the time to be professional and personable with your customers. ...
- Listen to customers. Active listening is a skill like any other, and you need to practice it. ...
- Use analogies. ...
- Develop customer service standards. ...
- Resolve disputes quickly.
- Send a Handwritten Note. If you're wondering, “How do you make customers feel important?”, start here. ...
- Engage in Conversation. ...
- Acknowledge Feedback. ...
- Offer Quick Responses. ...
- Become a Customer. ...
- Create a Welcoming Environment. ...
- Offer Small Gifts.
- How would you rate the value for money of the product? ...
- Kindly share a few things we could do better? ...
- How does our product/service make you feel? ...
- How satisfied are you with the purchase experience? ...
- Do you identify as a loyal customer of our brand?
Write an introduction with the assumption that respondents don't know much, if anything, about the topic of your survey. Use simple, clear language to briefly explain the topic and purpose of the survey. Your introduction only needs to be three or four sentences, or a couple of short paragraphs at most.What are the most important questions to ask in a survey? ›
- Question #1: What was the purpose of your visit today? ...
- Question #2: Were you able to complete the purpose of your visit today? ...
- Question #3: What other products or services should we offer? ...
- Question #4: Where exactly did you first find out about us?
Customer Satisfaction Survey Template
It asks one simple question: “How satisfied were you with your experience today?” If you'd like, you can add more questions to get more details from your customers.
Customer feedback request email template
You recently [purchased a product, signed up for a service], and we would love to hear your thoughts. Please respond to this email letting us know about your experience. Feel free to make your thoughts as short or as long as you like. We're happy to hear from you no matter what.
- Add a personal touch.
- Be transparent and educate customers.
- Respond quickly to all customer feedback.
- Use creative and unexpected return policies.
- Find a workaround when items are out of stock.
- Build a connection with local shoppers.
- Remember and reward repeat customers.
Customer satisfaction (CSAT) is a measure of how well a company's products, services, and overall customer experience meet customer expectations. It reflects your business' health by showing how well your products or services resonate with buyers.How do you write a loyal customer email? ›
'Thank you for your loyalty' email
We highly appreciate your loyalty and entrusting us with your [specific] needs. If there is anything you'd like us to do to make your experience with [Brand] a better one, please don't hesitate to reach out to me directly.